About Mae Sales Solutions
At Mae Sales Solutions, we don’t just “manage your CRM.” We build sales machines.
We are a U.S.-based CRM services company specializing in sales-focused strategy, implementation, and optimization. From CRM setup and clean-up to migration and ongoing monthly maintenance, everything we do is built around one goal: turning your system into a revenue-driving asset — not just a database.
Most CRM companies offer a one-size-fits-all solution.
We don’t. We take the time to understand your sales process, your reporting needs, your customer journey, and your goals — then build a CRM that supports how you actually do business.
About Us
What Sets Us Apart
Our team brings decades of combined experience across sales, systems, operations, and leadership.
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Over 20 years of hands-on sales experience across industries — from big-box retail products to national distribution — combined with deep expertise in multiple CRM platforms.
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Technical leadership rooted in Management Information Systems, database management, and early-career CRM engineering — bringing the rare ability to bridge backend systems with real-world sales and marketing execution
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Executive-level client experience leadership with a background serving as Director in hospitals, schools, and organizational settings — ensuring strategy is implemented with clarity, communication, and care.
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CRM platform experience dating back to 2007 — long before automation became trendy.
We understand sales because we’ve built them. We understand systems because we’ve engineered them. And we understand leadership because we’ve led teams.
Meet Our Founder
With nearly 20 years in sales, our founder, Sarah, has built her career on one core belief: sales success isn’t luck — it’s systems.
Her journey started selling popcorn at a movie theater and evolved into selling classroom furniture, booking weddings at a venue, and leading national product lines now sitting in major big box retailers across the country. Each season sharpened her ability to understand buyers, build relationships, and most importantly — create repeatable sales processes that drive consistent growth.
Throughout her career, she has developed and implemented streamlined sales systems inside multiple organizations, helping teams move from reactive and inconsistent to proactive and scalable. Because here’s what she knows for sure: most businesses don’t have a sales talent problem — they have a systems problem. And a strong sales system will outperform even the most charismatic salesperson.
With hands-on experience across multiple CRM platforms over the years, she specializes in aligning people, process, and technology — ensuring CRM tools aren’t just installed, but actually used to generate revenue.
Today, through Mae Sales Solutions, she helps businesses build structured, sustainable CRM sales engines that create clarity, accountability, and growth.
Our Team
Cara Covarrubias
Director of Business Systems
Briana Johns
Director of Operations
Shellie Lovell
Executive Assistant
Erin Tierney
![Erin[821].jpg](https://static.wixstatic.com/media/9fb2e5_e7f8cf1ae93b4209b57cd11cd7f99209~mv2.jpg/v1/fill/w_600,h_800,al_c,q_85,enc_avif,quality_auto/Erin%5B821%5D.jpg)
CRM Project Manager
Anna Hurst
Marketing Director