SMD Coaching

Your voice is powerful. Let’s make it profitable.

To the founders, coaches, and experts who are already making waves — we see you.

You’ve built the programs. Created the product. Written the book.

At SMD Keynotes, we help bold leaders like you turn keynote speaking into a strategic sales engine. Whether your mission is business, wellness, leadership, finance, or something uniquely yours — we know how to get you in front of the right audience with the right message.

SMD Keynotes Packages

Your Custom Path to Growth

At SMD Keynotes, we offer a flexible service model that starts with our essential speaking outreach foundation—and lets you layer on only what your business truly needs to scale.

Base Package – $1,000/month

Your core support system.

We research and apply to aligned keynote and speaking opportunities on your behalf—week after week. Our team becomes your speaker outreach engine so you can stay focused on delivering your message. We make sure your name stays out there and in front of the right people—even when you don’t have time to handle the outreach, marketing, and follow-up yourself.

Includes:

Weekly calls for speakers + opportunity tracking
Strategic applications submitted on your behalf
Monthly status reports
Ongoing visibility recommendations

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Optional Add-Ons

Available only with a base package agreement

Lead Generation and Outreach Engine

$1,500/month

(6-month minimum)

For leaders ready to go bigger.

We combine custom research, direct pitching, and outbound prospecting to land high-impact engagements.

Includes:

-Personalized speaker outreach to decision-makers

-Custom pitch copy

-LinkedIn messaging + email follow-ups

-Weekly reporting + engagement tracking

Sales Process Diagnostic

$5,000

(6 week project)

Our team maps your full sales ecosystem—from first touch to closed deal—and delivers actionable recommendations to improve your lead flow and close rate.

HubSpot Set-Up and Optimization

$10,000

(3-month project)

Build your backend to scale. We set up or overhaul your HubSpot CRM to match your real-world sales process—making it easier to track leads, manage outreach, and measure results.

Includes:

-Full diagnostic

-Custom deal pipeline creation

-Lifecycle stage mapping

-Automation setup (emails, tasks, workflows)

-Lead source tracking + reporting dashboards

-1:1 walkthroughs and team training

Meta Ad Creation + Management

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$2,500/month

(3-month minimum)

We handle everything from ad copy to performance tracking, so your speaker brand turns heads (and clicks).

Includes:

-Ad concepting, copywriting, creative support

-Audience targeting

-Follow-up email sequence

-Monitoring + optimization

Website Sales Copy Refresh

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$1,500

(1-month project)

Position your site to convert curious clicks into real leads.

We rewrite core messaging and landing page copy to align with your speaking and sales goals.

Nurture Sequence Copy Refresh

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$1,500

(1-month project)

We audit and rewrite your email nurture flow to reflect your voice, support your offer, and keep leads warm until they’re ready to buy.

Nurture Sequence Strategy and Mapping

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$3,500 (One-Time Project)

Turn leads into loyal buyers. We design a strategic, personalized nurture sequence that walks your audience from first touch to purchase—built to match your tone, offer, and sales cycle.

Includes:

-Full funnel mapping (from lead magnet to conversion)

-5–7 email sequence written and optimized for engagement

-Segmentation and tagging strategy

-Behavior-based automation recommendations

-Delivery through your platform (Flodesk, HubSpot, etc.)

-Perfect for founders and coaches who are growing their list but aren’t seeing it convert—yet.

Linked In Management

(6-month minimum)

We manage your LinkedIn presence so you stay visible in the rooms that matter.

Includes:

2 original posts per week
Strategic engagement with aligned accounts
Monthly performance check-ins

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Social Media Management

(6-month minimum)

Full-service posting + engagement support across LinkedIn and Meta.

Includes:

3 posts per week (LinkedIn & Instagram or Facebook)
Content creation, scheduling, and engagement

Monthly reporting

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Meet the Team

At SMD Keynotes, we’re different than an agency.
We’re your strategic team—here to turn your message into momentum and your keynote into a growth engine.

Founder & Keynote Strategist

Sarah Mae Dickinson

Guides your topic refinement and overall strategy. The vision behind the brand and the force behind your keynote success. Sarah doesn’t just get you booked—she gets you booked strategically.

Operations

Cara

Manages client communications, scheduling, and onboarding. Your go-to for support, clarity, and smooth onboarding. Cara makes sure you never feel lost in the process—just fully seen and supported.

VP of Customer Experience

Briana

Executes proactive outreach to secure high-quality opportunities. The one turning leads into bookings. Briana connects your voice with the right decision-makers every week.

Strategic Development

Nathaniel

He sees the big picture. Nathaniel is the brain behind our systems, offers, and long-term growth—yours and ours.

Research Specialist

Erin

Pinpoints target markets and decision-makers. Behind every perfect-fit event and audience is Erin, making sure we’re placing you where your message makes the biggest impact.

Marketing Specialist

Anna

Our content engine. Anna transforms your expertise into magnetic, on-brand visibility that builds trust before you hit the stage.

Your Custom Path to Growth

Optional Add-Ons

*Available only with a base package agreement*

Meet the Team

Available only with a base package agreement